Websites, SEO & inquiry automation

Websites for the pool trade, engineered in Germany.

Poolfunnel builds the website, local search pages and inquiry handling for US pool businesses — with your own work up front and a simple way to send a request.

Get your free market analysis → See how it works

Built for the pool trade · Construction · Renovation · Service & repair · Inspection

One system, three forces

Before anyone calls, they look you up.
We build what they find.

Whether you build, renovate, service, repair or inspect pools: Poolfunnel sets up the website, the local search pages and the inquiry handling around the work you actually do. Three parts, one flight. Scroll.

Run your own numbers

Illustrative scenario. Every rate is an assumption, not a benchmark or minimum result.

12,000
3,00030,000
  1. 12,000

    search
    impressions

  2. 0

    visit your
    website

  3. 0

    website
    inquiries

  4. 0

    consultations
    booked

  5. 0

    signed projects
    a month

Example assumptions: 8% click through, 2% of visits become inquiries, 40% of inquiries become calls and 25% of calls become projects. These rates are not measured client results. Actual outcomes can be lower, including zero. Project counts do not show revenue or profit; delivery costs, marketing costs and capacity must be considered separately.

On a call we can review your service area, existing data and capacity to decide whether this approach fits:

Discuss your service area →

Before & after

Nobody buys a pool.
They buy the after.

A new build, a renovation or a repaired pool: homeowners want to see the result. Before-and-after photos from your own jobs can show it on the first screen. Drag the handle to try it.

The same backyard after the pool was built
A plain Arizona backyard before the pool Before
After
↔

This pair is AI-generated concept imagery, not a client project. On your site, the before and the after come from your own jobs.

The standard

Your work, presented like the premium product it is.

Homeowners judge pool work by what they can see before they talk to anyone. We build your pages around your own photos, services and service area, so your craftsmanship is easy to see and easy to ask about.

Completed backyard transformation with new pool Desert villa pool at golden hour Infinity edge pool at dusk Custom pool and spa with fire bowls at dusk
Aerial view of a villa pool in the evening Pool terrace at the water's edge Pool with fire bowls, seen from the deck Infinity edge pool at last light

Concept imagery for this page, not client projects. Your website features your own projects only.

The strategy call

Thirty minutes.
A straight answer.

One call, three parts. You will know where you stand before it ends.

Minute 00

Min 0–10

Your situation first

What you offer — construction, renovation, service, repair or inspection — where you work, how much your crew can take on and which jobs you want more of. Everything after gets planned around you, not around a template.

Min 10–25

Your market, laid open

We walk through your market analysis live: who ranks, who runs ads, where the gap is — so you can judge for yourself where your inquiries would come from.

Min 25–30

A straight answer

Whether a new website, local search work or inquiry automation makes sense for you right now. If it is a fit, we say so. If not, we say that too — and the analysis is yours to keep either way.

Three lanes, thirty minutes. Scroll to run the call.

Who picks up

You get Tim — the founder, not a sales team.

The person on the call is the person who builds your website. No handoffs, no junior account manager, no script.

Book the call

Starts with the free market analysis — three questions.

Free market analysis

Three steps.
Then you see your market.

Who ranks around you, who is running ads, and where the gap is — mapped for your service area, free. We reply by email, and the analysis is yours to keep either way.

What do you want more of?
or press Enter ↵

Prefer email? Write to us and we will reply by email.

Before you decide

Website guides for pool builders.

These guides focus on pool construction: website examples, marketing, local search, cost and inquiries. Read the topics that fit your business.